GAS India × Digidarts | 4X Order Growth on Myntra Case Study

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India's Pioneer 360° Performance Marketing Agency

Background

GAS is a globally recognized fashion and lifestyle brand known for its premium Italian design and contemporary footwear collections.

In India, GAS leverages marketplaces like Myntra to reach digitally native consumers and scale its footwear category.

However, marketplace growth is not just about presence. It requires deep product-level intelligence, platform understanding, and precise execution.

To unlock scalable and profitable growth on Myntra, GAS partnered with Digidarts to build a structured performance engine within the PLA ecosystem.

Objective

To build a high-performance marketplace engine by:

Scaling order volume on Myntra profitably

Improving ROAS while increasing spend efficiency

Driving visibility for key footwear categories (Sandals, Casual Shoes, Boots, Flip Flops)

Creating a product-level optimization framework for sustained growth

Our Approach

A data-driven, Myntra PLA-focused performance strategy built on segmentation, inventory alignment, and continuous optimization.

We structured campaigns around product intelligence by segmenting SKUs into:

Top ROAS performers
High-volume movers
Mid-performing products
Low ROAS products

This enabled sharper budget allocation and faster scaling of winning SKUs.

Media spend was directly aligned with inventory levels:

High inventory → aggressive scaling
Mid inventory → controlled scaling
Low inventory → budget protection

This ensured no wasted spend and maximum revenue capture.

Campaigns were split into:

Open footwear (sandals, sliders, flip flops)
Closed footwear (sneakers, trainers, boots)

This allowed better alignment with seasonal demand and consumer buying behavior.

We leveraged platform-specific signals such as:

Add to Wishlist
Add to Cart
Purchase trends

This helped identify high-intent products early and scale them before peak demand.

Continuous bid adjustments were made using Myntra CPC benchmarks and real-time performance insights. Focus was placed on:

High-efficiency placements
Cost control with scale
Improving overall ROAS

We created clear segmentation across:

Automatic vs Manual PLA campaigns
Brand protection campaigns

This improved spend control and ensured dominance on branded searches.

Results & Impact

~4X

growth in order volume over 4 months

43%

improvement in ROAS

MoM

Consistent month-on-month scale with profitability

Visibility

Strong visibility across key footwear categories

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India's Pioneer 360° Performance Marketing Agency

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Bottom Line

This wasn’t just about running marketplace ads.
It was about building a product-first performance engine powered by data, inventory intelligence, and platform signals.
With the right structure in place, GAS transformed Myntra into a scalable and profitable growth channel.

What Birkenstock has to say about us

“Working with Digidarts Direct was a game-changer for our brand. Their deep understanding of the Indian market, combined with their strategic approach, made our entry into India seamless and successful. Their team was there every step of the way, providing invaluable insights and guidance. Since our launch, we've seen incredible growth and we couldn't have done it without them. I highly recommend Digidarts Direct to any global brand looking to expand into India.

Vinay Bansal, Director - Birkenstock INDIA